BeWo Launches IT-Enabled Grocer Platform


by Ranjani Ayyar
Published: April 5, 2016

Chennai-based BeWo Technologies on Tuesday launched an IT-enabled retail service delivery and support system for grocers.

With a focus on empowering the below poverty line segment, BeWo (Better World) was incubated by Qualcomm out of San Diego, California. The company is backed by California Angels and TT Jagannathan, chairman of the TTK Group.

In 2014, BeWo launched its first product, an Android-based field device.

“With our retail application, we want to enable grocers in non-chain and general stores with tools that will help them achieve efficiencies while seamlessly connecting large FMCG companies to the store,” said R Sampath, co-founder, BeWo.

BeWo is looking at providing a gamut of services such as an Android Point of Sale (PoS) with a printer, barcode scanner, 3G slot and UPS, a cloud-based dashboard for account management and provision for digital payments.

With a target investment of Rs 100 crore, the company is in talks with VC funds to raise funds and scale operations. The company is in the process of bringing over 5,000 stores on board and is aiming at reaching eight million stores in the next 2-3 years.

© The Times of India

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